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WEB SITE VISIBILITY ON SEARCH ENGINES
The enclosed document is a report by 30K Media, an American company providing "Advanced search engine positioning service".
The report presents an analysis on the boating industry presenting the best positioned web sites in the top (American) search engines.
The fact that our company's Web site is positioned in No. 3 against large American corporations that are investing millions of dollars in their Web site presence, talk about the quality of the work that we develop in On-line marketing.
We are also the only non US web site in the top 30 on the list.
This report will undoubtedly mark our company as a leader among the boating sites.

Search Engine traffic measurement and optimization
__________________________________________________________

Initiating Search Engine traffic generation coverage:
Boat Sales Web Sites - October 2000


Search Engine Visibility




Search engine traffic generation as a percent of level generated by a #1 position on most commonly entered search terms.
Notes: Results for www.yachtworld.com include www.boatingyellowpages.com and www.boats.com
Results for www.boattraderonline.com include www.allaboutboats.com


Don't search engines deliver a level playing field on which everybody gets a reasonably equal share of the traffic?
Not at all, as the chart on the top of this page of this report shows. The dominance of just a few brands seen there reflects a pattern which is normal rather than uncommon.
Don't the search engines do their own thing and produce a pattern of results which a marketer can do nothing about? No. Search engine rankings are produced by rules which, while complex and sometimes rapidly changing, can be addressed to improve your site's visibility.
Key Search Engine Facts For Internet Marketers

  • 42% of those who buy from online retail sites arrive via search engines.
    - NFO, "Online Retail Monitor," (October 99)

  • Over 500 million searches are performed on search engines every day.
    - Search Engine Watch (July 00)

  • 84.8% of Internet users use search engines to find new web sites.
    - GVU (January 99)

  • 20% of all search queries conducted on AltaVista are product-related.
    - Alta Vista (October 99)

  • 57% of Internet users search the web each day, making search the second most popular Internet activity (email is the most popular activity, with 81% checking each day). 46% say they look for product information, making this the third most popular activity.
    - SRI, "How People Use the Internet" (February 00)

  • Internet users rank search as their most important activity, awarding it a 9.1 on a 10-point scale. The next most important activity ranked only 6.3.
    - Jupiter Research (November 99)

  • Search engines are the leading way users in the United Kingdom locate web sites. 81% said search engines helped them find sites. Following links was the next most popular method (59%).
    - Forrester Research (May 00)

Is your brand acquiring its fair share of these dramatically low-cost visitors? If not then you are conceding a dramatically lower average customer acquisition cost to your competitors.
What drives search engine visibility?
Certainly not the size of advertising budgets.
What matters most is web site design, specifically:

Position report for www.yachtworld.com

September 2000 Most frequently entered search terms, major search engines, top 100 rankings

Search terms boats used boats boats for sale sailing boat sales boat trader
Alta Vista Not in first 100 Not in first 100 6 Not in first 100 Not in first 100 Not in first 100
AOL Search Not in first 100 42 79 Not in first 100 79 17
Excite 91 9 13 Not in first 100 13 84
Google 7 Not in first 100 7 Not in first 100 6 Not in first 100
GoTo.com Not in first 100 23 24 Not in first 100 20 38
Lycos 10 8 8 Not in first 100 Not in first 100 Not in first 100
MSN 18 79 2 6 2 97
Netscape Netcenter 33 76 2 Not in first 100 21 3
Yahoo Not in first 100 Not in first 100 Not in first 100 Not in first 100 Not in first 100 Not in first 100
Yahoo Google 7 Not in first 100 7 Not in first 100 10 Not in first 100


Position report for www.aboard.co.uk

September 2000

Most frequently entered search terms, major search engines, top 100 rankings


Search terms boats used boats boats for sale sailing boat sales boat trader
Alta Vista 3 Not in first 100 Not in first 100 55 Not in first 100 1
AOL Search Not in first 100 Not in first 100 Not in first 100 Not in first 100 Not in first 100 Not in first 100
Excite 10 37 Not in first 100 Not in first 100 Not in first 100 Not in first 100
Google 5 Not in first 100 Not in first 100 Not in first 100 Not in first 100 62
GoTo.com 84 22 23 Not in first 100 12 7
Lycos 7 Not in first 100 Not in first 100 Not in first 100 Not in first 100 Not in first 100
MSN 12 77 3 Not in first 100 3 9
Netscape Netcenter 56 Not in first 100 28 Not in first 100 Not in first 100 Not in first 100
Yahoo 3 Not in first 100 37 Not in first 100 Not in first 100 Not in first 100
Yahoo Google 5 Not in first 100 Not in first 100 Not in first 100 Not in first 100 33
Weighted average position for this URL across 16 major search phrases: 30
Achieving positions for this URL as strong as the leader m your industry would generate 1.2 times the current search engine traffic
Achieving #1 positions across the 16 major search terms would generate 17 times the current search engine traffic









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Date updated 24/Apr/2015